TONIC DIGITAL

INSIGHTS

STARTING WITH INTENT

Attitudes are formed when behaviour is combined with subjective norms and perceived control to influence a person’s intentions.

THE THEORY OF PLANNED BEHAVIOUR

References:

Patrick Fischer (2020) How to use Buyer Intent Data to your Sales Advantage: https://www.gartner.com/en/digital-markets/insights/how-to-use-buyer-intent-data-to-your-sales-advantage

Icek Ajzen (2011) The theory of planned behaviour: Reactions and reflections, Psychology & Health, 26:9, 1113-1127, DOI: 10.1080/08870446.2011.613995  

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