Within 2 months, Tonic Digital was able to drive consistent qualified investor leads for the Properties & Pathways sales team. In addition page 1 rankings for priority keywords that were not in the top 100 positions were secured. Some ranking highlights to date include:
By achieving first position in Google for "commercial property investment Perth" Properties & Pathways were able to outrank higher authority websites such as realcommercial.com.au.
In conjunction with achieving strong initial results in terms of sales enquiries and Google rankings, the Properties & Pathways brand and proposition achieved high volumes of awareness from relevant audiences. This is evident in their ads being seen by relevant audiences over 565,000 times in WA within 6 months. Along with these key metric highlights, Properties & Pathways has been able to collect rich audience, channel and creative insights which has been deployed in subsequent campaigns.