Properties & Pathways are a family business operating in WA and Queensland offering exclusive commercial real estate investment opportunities. The firm invest side-by-side with investors anchoring their ongoing commitment to each investor and every investment.

Properties & Pathways engaged Tonic Digital in May of 2018 to drive investor enquiries to their leading commercial property investment syndicates. To compliment this lead gen activity and the firm’s already established robust content production, launching an SEO strategy to secure industry relevant keyword rankings was requested as a priority.


Tonic Digital provided the following to achieve set objectives for Properties & Pathways:

  • Digital Marketing Strategy
  • Analytics strategy & set-up
  • Search Engine Optimisation
  • Display & remarketing advertising
  • Digital design

achieved 30 investor enquiries
within 6 months 


Within 2 months, Tonic Digital was able to drive consistent qualified investor leads for the Properties & Pathways sales team. In addition page 1 rankings for priority keywords that were not in the top 100 positions were secured. Some ranking highlights include:

In conjunction with achieving strong initial results in terms of sales enquiries and rankings, the Properties & Pathways brand and proposition achieved high volumes of awareness from relevant audiences. This is evident in their ads being seen over 565,000 times in WA to date within 6 months. Along with these key metric highlights, Properties & Pathways has been able to collect rich audience, channel and creative insights to be deployed for future efforts.


  • Engaging Tonic has been a gamechanger for us. They are a highly professional, nimble team of specialists who have exceeded expectations at every step of our online journey. After identifying and commencing a robust e-strategy 10 months ago, we have just doubled-down on our marketing spend solely from the acute value they have already delivered.

    They took the time to genuinely understand our point of difference and then curated a specific strategy to market our brand congruently with our website, YouTube, banner ads and Google ad words. Our brand presence, conversions and the engagement of our audience has never been better.
    Cal Doggett, Managing Director at Properties & Pathways


If your organisation is looking to partner with an award-winning team with a proven track record, get in touch today.

  • 6/16 Brodie-Hall Dr, Technology Park, Western Australia 6102