We need to check our biases and assumptions and know our market, so our messaging has the best chance of cutting through.

Cultures within organisations are often maintained by the accepted practices within the workplace as well as the dominant story of the organisation.

On 26 April, Apple introduced its new privacy settings in the iOS 14 update.  A feature called App Tracking Transparency (ATT). 

Developing clarity in our messaging takes time and space to reflect on the unique characteristics of the audience at hand.