One of the ongoing consequences of COVID has been the recognition of many not-for-profit organisations for the need to have an online presence. Like anything worthwhile, it takes a willingness to commit time and energy to build the organization’s online presence and keep it up to date, relevant, and engaging.

When communicating we often focus on the content of the message we want to convey. We want our words to create an impact, to resonate with the reader. Yet in an era where visual communication is increasingly important thanks to social media platforms such as Instagram and TikTok, design can be equally, if not more

Content Marketing vs Storytelling

Content is king.  It can also be the Joker. Good content may generate likes, but unless the content we are using is building trust, credibility, and engagement, we are focusing on vanity statistics…

In a previous blog we considered the different models of connection between for-profit and not-for-profit organisations that allow them to build strong partnerships to the mutual benefit of both organisations. 

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