Labels have power. Marketers and medical practitioners know this fact. For marketers, a name can conjure up a brand and all that is associated with it, for example, sporting prowess or luxury.

Large library full of books

The Power of your story

We are all tellers of stories. Stories are how we connect with each other. Friendship is built around repeated shared stories because they build and bond the friendship.

The Customer and the Avatar

How up to date is your customer avatar or your ideal customer profile? It is easy in this period post-COVID when we are concentrating on rebuilding as B2B and B2C businesses to go with what we used in the past.

The Ethics of Nudging

Previously, we have emphasised the importance of organisations having a policy on the ethics that guide their marketing. What are the ethical guidelines around nudging, particularly if it is for a client’s benefit?