Starting with intent

There is a sense of satisfaction that comes at the conclusion of our shopping escapes, and it’s not always just the shiny new purchase that affirms our behaviour. When we set out on a journey to make a purchase, it’s not necessarily because we want that particular product or service, it’s because we have the

Thrive working at home

What an urgent and critical introduction to 2020! From the devastation of the Australian bushfires to the ongoing catastrophe of the global COVID-19 pandemic. It is like Mother Nature has forced us to stop and have a deep think about how we’ve been behaving. How do you make sense of what is happening on a

5 stages of data analytics

Data analytics is the process of examining data sets in order to analyse and draw conclusions from historical outcomes, increasingly this is done through the aid of software such as dashboards.  There are five stages of data analytics which we will explore in this article.

Decision-making traps using data

The nature of descriptive analytics provides an array of decision-making pitfalls for marketers. By developing an awareness around common decision traps, we can use our understanding of this process to make more balanced decisions. In this article, we will reflect on the individual traps in the data-driven decision-making process, learn how to frame a problem