In a recent article we raised the importance of your brand’s point of difference.  This is important because your difference makes your brand unique and provides you with a competitive advantage over other brands in the same sector.

Game Theory

Businesses use to have one objective, to make a profit. It was comparatively simple; make a profit, keep shareholders happy, and issues about climate, carbon footprint and social responsibility were ignored, or at least of lesser importance than profitability. 

The Doors of Perception

How open are the doors of your client’s perception to your brand and the services you provide?

Facebook’s Corporate Citizenship

The business pages of the West Australian on Wednesday, 27 October, reported Zuckerberg was riled as a consequence of the bad press received by Facebook due to the documents provided by Frances Haugen to US Congress and the Securities and Exchange Commission.