Friday, 24 July 2020 / Published in marketing, Psychology

There is a sense of satisfaction that comes at the conclusion of our shopping escapes, and it’s not always just the shiny new purchase that affirms our behaviour.

When we set out on a journey to make a purchase, it’s not necessarily because we want that particular product or service, it’s because we have the intent to find a solution to a perceived pre-identified problem.

So where does our intent come from?

Wednesday, 15 April 2020 / Published in Wellbeing

What an urgent and critical introduction to 2020! From the devastation of the Australian bushfires to the ongoing catastrophe of the global COVID-19 pandemic. It is like Mother Nature has forced us to stop and have a deep think about how we’ve been behaving. How do you make sense of what is happening on a global scale?

Friday, 13 March 2020 / Published in Data

Data analytics is the process of examining data sets in order to analyse and draw conclusions from historical outcomes, increasingly this is done through the aid of software such as dashboards. 

There are five stages of data analytics which we will explore in this article.

Friday, 22 November 2019 / Published in Data, Psychology

The nature of descriptive analytics provides an array of decision-making pitfalls for marketers. By developing an awareness around common decision traps, we can use our understanding of this process to make more balanced decisions.

In this article, we will reflect on the individual traps in the data-driven decision-making process, learn how to frame a problem so that we can use data to make better decisions, and understand the golden rules around decision-making pitfalls.