The Paradox of Choice

You come home mentally tired from your day, and you want to relax and watch a good series. You have finished your last series and need to choose a new one. You start with Netflix and flick through…

Cognitive Dissonance

Cognitive dissonance is a psychological term used to describe the conflict and anxiety that can arise when we have contradictory views, thoughts, or ideas, and how we try to resolve the psychological tension.

How obvious is your skeleton?

Weeks of relationship and rapport building, finding out about the client’s organisation and the challenges they face and laying the foundation to work with them can be undone with a poorly executed sales call.

Neuroscience of Social Media

Facebook, Instagram, Tik Tok and the other social platforms provide an opportunity to market our brand and raise the profile of our products. Yet, in our haste to capitalise on this opportunity, we often fail to ask…