A Google Ad Grant account is similar to a traditional AdWords account, with the exception you can only run search campaigns (text ads) and have a clicks budget cap of $10,000 per month. Running a search campaign provides many benefits being measurable, highly targeted and relevant to your target audience to drive leads.
To be eligible for the Google for non-profits program, your organisation must meet the following requirements:
Do note that Governmental entities, hospitals and healthcare organisations are not eligible.
Along with providing the opportunity to drive relevant consistent traffic, Google AdWords provides non-profits with invaluable metrics around utilisation and demand for services which our clients find useful for tendering and annual reports.