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Category: Workplace

Game Theory

Monday, 22 November 2021 by Tonic Digital


Businesses use to have one objective, to make a profit. It was comparatively simple; make a profit, keep shareholders happy, and issues about climate, carbon footprint and social responsibility were ignored, or at least of lesser importance than profitability. 

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  • Published in ethics, marketing, Psychology, Workplace
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Time – Structure or Simplify

Thursday, 21 October 2021 by Tonic Digital

For all the time saving devices we have, time always seems to remain in short supply.  A fault perhaps of our perceptions and expectations, rather than anything to do with time itself.

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  • Published in Psychology, Wellbeing, Workplace
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Gen Z Marketing

Wednesday, 13 October 2021 by Tonic Digital
A busy, bustling crosswalk in Japan

Gen Z is the generation who have never been off-line.  The younger siblings of millennials, they are young people born after 1997. 

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  • Published in marketing, Wellbeing, Workplace
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The Chronic Complaining Colleague

Tuesday, 13 July 2021 by Tonic Digital
Sahara desert

We all have off days.  Days where the sky seems metallic grey rather than vibrant blue and smiles have an edge of irritation.  Sometimes, it can be healthy to complain; to vent as it allows us to bring things out into the open where there is a greater chance of them being dealt with constructively, rather than being suppressed and pushed away.

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  • Published in Wellbeing, Workplace
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Adapting to Change

Thursday, 03 June 2021 by Tonic Digital
A vibrant blue ocean wave about to crash

One of the quotes ascribed to Charles Darwin is, “it isn’t the strongest of the species that survives, nor the most intelligent, it is the one that is most adaptable to change”.

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  • Published in Workplace
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Communication in an age of misinformation

Thursday, 20 May 2021 by Tonic Digital
Busy New York Square with advertisments

We need to check our biases and assumptions and know our market, so our messaging has the best chance of cutting through.

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  • Published in Psychology, Workplace
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Changing the culture, changing the story

Wednesday, 12 May 2021 by Tonic Digital
Vibrant otherworldly pink trees

Cultures within organisations are often maintained by the accepted practices within the workplace as well as the dominant story of the organisation.

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  • Published in Not-For-Profit, Workplace
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Communicating in a segmented market

Thursday, 29 April 2021 by Tonic Digital
A street view of the sun setting in a city

Developing clarity in our messaging takes time and space to reflect on the unique characteristics of the audience at hand.

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  • Published in marketing, Workplace
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Where to hang your NFT?

Wednesday, 14 April 2021 by Tonic Digital

Finding hanging space for your recently purchased NFT artwork is not something you need to worry about, for your artwork will in all likelihood never need to be hung.

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  • Published in Data, News, Workplace
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Clarity communicating through confusion

Thursday, 25 March 2021 by Tonic Digital
Man looking out to Golden Gate Bridge

Communication in 2021 is more complex and multifaceted than any other time within the past 40 years, despite having an ever-increasing number of communication platforms available to us,

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  • Published in Workplace
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