Game Theory
Businesses use to have one objective, to make a profit. It was comparatively simple; make a profit, keep shareholders happy, and issues about climate, carbon footprint and social responsibility were ignored, or at least of lesser importance than profitability.
- Published in ethics, marketing, Psychology, Workplace
Time – Structure or Simplify
For all the time saving devices we have, time always seems to remain in short supply. A fault perhaps of our perceptions and expectations, rather than anything to do with time itself.
- Published in Psychology, Wellbeing, Workplace
Gen Z Marketing
Gen Z is the generation who have never been off-line. The younger siblings of millennials, they are young people born after 1997.
The Chronic Complaining Colleague
We all have off days. Days where the sky seems metallic grey rather than vibrant blue and smiles have an edge of irritation. Sometimes, it can be healthy to complain; to vent as it allows us to bring things out into the open where there is a greater chance of them being dealt with constructively, rather than being suppressed and pushed away.
Adapting to Change
One of the quotes ascribed to Charles Darwin is, “it isn’t the strongest of the species that survives, nor the most intelligent, it is the one that is most adaptable to change”.
- Published in Workplace
Communication in an age of misinformation
We need to check our biases and assumptions and know our market, so our messaging has the best chance of cutting through.
- Published in Psychology, Workplace
Changing the culture, changing the story
Cultures within organisations are often maintained by the accepted practices within the workplace as well as the dominant story of the organisation.
- Published in Not-For-Profit, Workplace
Communicating in a segmented market
Developing clarity in our messaging takes time and space to reflect on the unique characteristics of the audience at hand.
Where to hang your NFT?
Finding hanging space for your recently purchased NFT artwork is not something you need to worry about, for your artwork will in all likelihood never need to be hung.
Clarity communicating through confusion
Communication in 2021 is more complex and multifaceted than any other time within the past 40 years, despite having an ever-increasing number of communication platforms available to us,
- Published in Workplace
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