Weeks of relationship and rapport building, finding out about the client’s organisation and the challenges they face and laying the foundation to work with them can be undone with a poorly executed sales call. Depending on the length of your sales funnel, the weeks may well be a few months of effort and work that disintegrate in a phone call.
Facebook, Instagram, Tik Tok and the other social platforms provide an opportunity to market our brand and raise the profile of our products. Yet, in our haste to capitalise on this opportunity, we often fail to ask an important question. Is our marketing on social media really achieving the results we want or is it raising aversion to our brand?
The quote: “Queen Anne fronts, Mary Anne behinds” was applied to housing estates where builders would spend megabucks on the front of the house, giving them oversized columns, lavish porches, giants bow and arched windows while the rear of the homes was often shoddily constructed with inferior products and no attention given to balance, proportion, or design. Hence the term Queen Anne fronts, Mary Anne behinds.
Many businesses engage with clients or customers using a similar model.