Not-For-Profit SEO and SEM
Many non-profit organisations take an S & P approach to their online presence. S & P refers to a strategy based on spray and pray principles.
- Published in Not-For-Profit, SEO
Not-for-profit labels vs community benefit
We Labels have power. Marketers and medical practitioners know this fact. For marketers, a name can conjure up a brand and all that is associated with it, for example, sporting prowess or luxury.
- Published in ethics, Not-For-Profit
The Power of your story
We are all tellers of stories. Stories are how we connect with each other. Friendship is built around repeated shared stories because they build and bond the friendship.
- Published in marketing, Not-For-Profit
Content Marketing for Not-For-Profits
One of the ongoing consequences of COVID has been the recognition of many not-for-profit organisations for the need to have an online presence. Like anything worthwhile, it takes a willingness to commit time and energy to build the organization’s online presence and keep it up to date, relevant, and engaging.
- Published in marketing, Not-For-Profit, Psychology
For Profit and Not-for-Profit Nexus in Marketing
In a previous blog we considered the different models of connection between for-profit and not-for-profit organisations that allow them to build strong partnerships to the mutual benefit of both organisations.
- Published in marketing, Not-For-Profit
For Profit and Not-for-Profit Nexus – Models of Connection
In the 70’s and 80’s the gap between for-profit and not-for-profit organisations was fairly clearly determined and articulated. For-profits existed to provide profit to shareholders or in the absence of shareholders, profit to the owners of the business. Nor-for-profits existed to provide philanthropic and charitable assistance to those who, for whatever reason had fallen through the safety net of society.
- Published in Not-For-Profit
Building an online presence for Not-For-Profits
For the majority of not-for-profit (NFP) organisations, one of the consequences of COVID was the impact on service delivery.
- Published in Not-For-Profit
Changing the culture, changing the story
Cultures within organisations are often maintained by the accepted practices within the workplace as well as the dominant story of the organisation.
- Published in Not-For-Profit, Workplace
Conserving your organisations energy
People are increasingly conscious of their energy use and consumption. We are conscious of the need to reduce energy, to conserve and use it more effectively and efficiently. Of course, in this, energy is the electricity, gas, or technology we use to power our homes and our workplaces, so we can maintain our lifestyle and our work.
However, energy is more than just the electricity or power it takes to generate the lighting, air conditioning and IT capability.. There is the human energy that is spent in achieving the mission and vision of the organisation.
- Published in Not-For-Profit, Wellbeing, Workplace
Free Google advertising for NFP’s
One of the biggest marketing challenges for not-for-profit organisations is being able to drive relevant traffic through their websites for services provided. Fortunately, Google offers free search advertising for non-profits which provides an excellent opportunity to be competitive in Google for a very low cost compared to private organisations.
- Published in Google, Not-For-Profit
