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Category: Not-For-Profit

Not-For-Profit SEO and SEM

Wednesday, 29 June 2022 by Tonic Digital

Many non-profit organisations take an S & P approach to their online presence. S & P refers to a strategy based on spray and pray principles.

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  • Published in Not-For-Profit, SEO
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Not-for-profit labels vs community benefit

Wednesday, 30 March 2022 by Tonic Digital

We Labels have power. Marketers and medical practitioners know this fact. For marketers, a name can conjure up a brand and all that is associated with it, for example, sporting prowess or luxury.

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  • Published in ethics, Not-For-Profit
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The Power of your story

Wednesday, 23 March 2022 by Tonic Digital
Large library full of books

We are all tellers of stories. Stories are how we connect with each other. Friendship is built around repeated shared stories because they build and bond the friendship.

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  • Published in marketing, Not-For-Profit
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Content Marketing for Not-For-Profits

Tuesday, 28 September 2021 by Tonic Digital

One of the ongoing consequences of COVID has been the recognition of many not-for-profit organisations for the need to have an online presence. Like anything worthwhile, it takes a willingness to commit time and energy to build the organization’s online presence and keep it up to date, relevant, and engaging.

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  • Published in marketing, Not-For-Profit, Psychology
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For Profit and Not-for-Profit Nexus in Marketing

Monday, 06 September 2021 by Tonic Digital

In a previous blog we considered the different models of connection between for-profit and not-for-profit organisations that allow them to build strong partnerships to the mutual benefit of both organisations. 

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  • Published in marketing, Not-For-Profit
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For Profit and Not-for-Profit Nexus – Models of Connection

Monday, 16 August 2021 by Tonic Digital

In the 70’s and 80’s the gap between for-profit and not-for-profit organisations was fairly clearly determined and articulated.  For-profits existed to provide profit to shareholders or in the absence of shareholders, profit to the owners of the business.  Nor-for-profits existed to provide philanthropic and charitable assistance to those who, for whatever reason had fallen through the safety net of society. 

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  • Published in Not-For-Profit
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Building an online presence for Not-For-Profits

Tuesday, 25 May 2021 by Tonic Digital
A high rise building with overflowing greenery

For the majority of not-for-profit (NFP) organisations, one of the consequences of COVID was the impact on service delivery. 

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  • Published in Not-For-Profit
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Changing the culture, changing the story

Wednesday, 12 May 2021 by Tonic Digital
Vibrant otherworldly pink trees

Cultures within organisations are often maintained by the accepted practices within the workplace as well as the dominant story of the organisation.

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  • Published in Not-For-Profit, Workplace
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Conserving your organisations energy

Tuesday, 09 February 2021 by Tonic Digital
Forest being cut down, renewable resources

People are increasingly conscious of their energy use and consumption.  We are conscious of the need to reduce  energy, to conserve and use it  more effectively and efficiently.  Of course, in this, energy is the electricity, gas, or technology we use to power our homes and our workplaces, so we can maintain our lifestyle and our work.

However, energy is more than just the electricity or power it takes to generate the lighting, air conditioning and IT capability..  There is the human energy that is spent in achieving the mission and vision of the organisation.

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  • Published in Not-For-Profit, Wellbeing, Workplace
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Free Google advertising for NFP’s

Tuesday, 14 May 2019 by Tonic Digital
Hands holding a small plant

One of the biggest marketing challenges for not-for-profit organisations is being able to drive relevant traffic through their websites for services provided. Fortunately, Google offers free search advertising for non-profits which provides an excellent opportunity to be competitive in Google for a very low cost compared to private organisations. 

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  • Published in Google, Not-For-Profit
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