One of the ongoing consequences of COVID has been the recognition of many not-for-profit organisations for the need to have an online presence. Like anything worthwhile, it takes a willingness to commit time and energy to build the organization’s online presence and keep it up to date, relevant, and engaging.
In the 70’s and 80’s the gap between for-profit and not-for-profit organisations was fairly clearly determined and articulated. For-profits existed to provide profit to shareholders or in the absence of shareholders, profit to the owners of the business. Nor-for-profits existed to provide philanthropic and charitable assistance to those who, for whatever reason had fallen through the safety net of society.
People are increasingly conscious of their energy use and consumption. We are conscious of the need to reduce energy, to conserve and use it more effectively and efficiently. Of course, in this, energy is the electricity, gas, or technology we use to power our homes and our workplaces, so we can maintain our lifestyle and our work.
However, energy is more than just the electricity or power it takes to generate the lighting, air conditioning and IT capability.. There is the human energy that is spent in achieving the mission and vision of the organisation.
One of the biggest marketing challenges for not-for-profit organisations is being able to drive relevant traffic through their websites for services provided. Fortunately, Google offers free search advertising for non-profits which provides an excellent opportunity to be competitive in Google for a very low cost compared to private organisations.