The impact of Apple’s recent update on digital ads
Thursday, 06 May 2021
On 26 April, Apple introduced its new privacy settings in the iOS 14 update. A feature called App Tracking Transparency (ATT).
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App store optimisation guide
Monday, 06 May 2019
With developers pushing more than 1,000 apps to Apple’s App Store per day, competition in driving organic downloads has never been higher. App Store Optimisation (ASO) has become an essential step when releasing an app to maximise your audience.
ASO is the process of enhancing the visibility of a mobile app in an app store such (Google Play / iTunes) through optimisation techniques, similar to search engine optimisation (SEO).
Below are our recommended steps for executing ASO on your app.
