Content Marketing vs Storytelling
Content is king. It can also be the Joker. Good content may generate likes, but unless the content we are using is building trust, credibility, and engagement, we are focusing on vanity statistics…
- Published in marketing, Psychology
For Profit and Not-for-Profit Nexus in Marketing
In a previous blog we considered the different models of connection between for-profit and not-for-profit organisations that allow them to build strong partnerships to the mutual benefit of both organisations.
- Published in marketing, Not-For-Profit
Understanding your data
Do you know what your organisations digital business strategy is? Are you clear about the value of a digital business strategy for your organisation?
Nudge Theory
Choosing an apple or banana when paying for petrol because the fruit is where we pay or snacks in a vending machine replaced by healthy choices are examples where customers are nudged in their decision-making process.
- Published in Data, marketing, Psychology
Chess vs Checkers
Are you more of a chess or checkers (draughts) player when it comes to planning and implementing a strategy in your organisation? These boards games generally played amongst friends, unless you play chess competitively, can assist us in reflecting and thinking about our style of leadership and implementing strategies.
Customer Life-Time Value
We give lip service to the importance of customers and clients. For businesses impacted negatively by COVID, whether we are B2B or B2C, maintaining, and indeed growing a solid base of loyal clients will be the difference between success and failure, there it is crucial to know the value of our most important asset.
Centrality of Clients
In an environment still coming to terms with the impact of COVID, businesses in both B2B and B2C areas are asking themselves, if they can rely on the loyalty of customers they had prior to January 2020?
- Published in marketing
Rule of 7
The rule of 7 states, it takes 7 interactions with your brand before a person will engage with it and become a client or customer.
- Published in marketing, Psychology
Daring to be different
Fear creates uncertainty. Uncertainty creates a sense of dis-equilibrium within us that we try to correct, so we can feel balanced and in equilibrium again.
- Published in marketing, Psychology
Clickbait and the damage done
Clickbait is the tactic of teasing users with intriguing ads or posts of your content to entice them to click-through and read.
- Published in marketing, Psychology
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