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Category: marketing

Starting with intent

Tuesday, 02 February 2021 by Tonic Digital

There is a sense of satisfaction that comes at the conclusion of our shopping escapes, and it’s not always just the shiny new purchase that affirms our behaviour.

When we set out on a journey to make a purchase, it’s not necessarily because we want that particular product or service, it’s because we have the intent to find a solution to a perceived pre-identified problem.

So where does our intent come from?

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  • Published in marketing, Psychology
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