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Category: Design

Randomness and Creativity

Monday, 23 May 2022 by Tonic Digital

Creativity requires discipline, routine, and a commitment to persevere through failure.  Often in the heat of the creative moment, when inspiration and determination flower into an idea, concept or …

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  • Published in Design, Psychology
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Sensory Storytelling

Monday, 31 January 2022 by Tonic Digital

Compelling storytelling is more than good content management.  Storytelling creates trust. 

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  • Published in Design, ethics, Psychology
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Leveraging design principles to drive your content

Tuesday, 21 September 2021 by Tonic Digital

When communicating we often focus on the content of the message we want to convey. We want our words to create an impact, to resonate with the reader. Yet in an era where visual communication is increasingly important thanks to social media platforms such as Instagram and TikTok, design can be equally, if not more important than the content we are trying to communicate. If the design of our message alienates our audience, the content will not matter.

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  • Published in Design, Psychology
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