Understanding your data
Do you know what your organisations digital business strategy is? Are you clear about the value of a digital business strategy for your organisation?
Nudge Theory
Choosing an apple or banana when paying for petrol because the fruit is where we pay or snacks in a vending machine replaced by healthy choices are examples where customers are nudged in their decision-making process.
- Published in Data, marketing, Psychology
Chess vs Checkers
Are you more of a chess or checkers (draughts) player when it comes to planning and implementing a strategy in your organisation? These boards games generally played amongst friends, unless you play chess competitively, can assist us in reflecting and thinking about our style of leadership and implementing strategies.
Customer Life-Time Value
We give lip service to the importance of customers and clients. For businesses impacted negatively by COVID, whether we are B2B or B2C, maintaining, and indeed growing a solid base of loyal clients will be the difference between success and failure, there it is crucial to know the value of our most important asset.
Where to hang your NFT?
Finding hanging space for your recently purchased NFT artwork is not something you need to worry about, for your artwork will in all likelihood never need to be hung.
5 stages of data analytics
Data analytics is the process of examining data sets in order to analyse and draw conclusions from historical outcomes, increasingly this is done through the aid of software such as dashboards.
There are five stages of data analytics which we will explore in this article.
- Published in Data
Decision-making traps using data
The nature of descriptive analytics provides an array of decision-making pitfalls for marketers. By developing an awareness around common decision traps, we can use our understanding of this process to make more balanced decisions.
In this article, we will reflect on the individual traps in the data-driven decision-making process, learn how to frame a problem so that we can use data to make better decisions, and understand the golden rules around decision-making pitfalls.
- Published in Data, Psychology
