Neuroscience of Social Media
Facebook, Instagram, Tik Tok and the other social platforms provide an opportunity to market our brand and raise the profile of our products. Yet, in our haste to capitalise on this opportunity, we often fail to ask an important question. Is our marketing on social media really achieving the results we want or is it raising aversion to our brand?
- Published in Data, marketing, Psychology
Outsourcing Our Thinking
While outsourcing our thinking to AI on the more minor details of our lives is useful and time efficient, the risk is we develop a subtle reliance on AI that may become problematic when we need to make more complex and nuanced decisions or judgements.
- Published in Data, ethics, Psychology
Preparing for Metaverse
The last major technology shift was from desktop to mobile, the next evolution will be from mobile to metaverse.
App Tracking Transparency & Search
Apple has impacted the advertising business with the introduction of App Tracking Transparency (ATT).
The Ethics of your Marketing Strategy
Is your marketing strategy backed by a strong policy on ethical marketing practices?
Value Creation via NFTs
In April 2021, we wrote about the increasing awareness of NFT technology after Mike Winkelmann sold an NFT for artwork at an eye-watering $69 million. Since then, the use of NFTs has been expanding from the art world into areas unforeseen seven months ago.
The Creeping of AI
The world of AI is here and impacting our lives and influencing decisions in ways we do not consider. The only attention we give to AI is when there is an exciting breakthrough that makes the news or we see a film with scenarios of an AI apocalypse, yet AI impacts us every day, from what we see on social media, to what ads pop up as we scroll through Instagram, to the speeding fine we receive. It is all determined by AI.
Facebook’s Corporate Citizenship
The business pages of the West Australian on Wednesday, 27 October, reported Zuckerberg was riled as a consequence of the bad press received by Facebook due to the documents provided by Frances Haugen to US Congress and the Securities and Exchange Commission.
Understanding your data
Do you know what your organisations digital business strategy is? Are you clear about the value of a digital business strategy for your organisation?
Nudge Theory
Choosing an apple or banana when paying for petrol because the fruit is where we pay or snacks in a vending machine replaced by healthy choices are examples where customers are nudged in their decision-making process.
- Published in Data, marketing, Psychology
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