Facebook, Instagram, Tik Tok and the other social platforms provide an opportunity to market our brand and raise the profile of our products. Yet, in our haste to capitalise on this opportunity, we often fail to ask an important question. Is our marketing on social media really achieving the results we want or is it raising aversion to our brand?
In April 2021, we wrote about the increasing awareness of NFT technology after Mike Winkelmann sold an NFT for artwork at an eye-watering $69 million. Since then, the use of NFTs has been expanding from the art world into areas unforeseen seven months ago.
The world of AI is here and impacting our lives and influencing decisions in ways we do not consider. The only attention we give to AI is when there is an exciting breakthrough that makes the news or we see a film with scenarios of an AI apocalypse, yet AI impacts us every day, from what we see on social media, to what ads pop up as we scroll through Instagram, to the speeding fine we receive. It is all determined by AI.
The business pages of the West Australian on Wednesday, 27 October, reported Zuckerberg was riled as a consequence of the bad press received by Facebook due to the documents provided by Frances Haugen to US Congress and the Securities and Exchange Commission.