5 stages of data analytics
Friday, 13 March 2020
Data analytics is the process of examining data sets in order to analyse and draw conclusions from historical outcomes, increasingly this is done through the aid of software such as dashboards.
There are five stages of data analytics which we will explore in this article.
- Published in Data
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Decision-making traps using data
Friday, 22 November 2019
The nature of descriptive analytics provides an array of decision-making pitfalls for marketers. By developing an awareness around common decision traps, we can use our understanding of this process to make more balanced decisions.
In this article, we will reflect on the individual traps in the data-driven decision-making process, learn how to frame a problem so that we can use data to make better decisions, and understand the golden rules around decision-making pitfalls.
- Published in Data, Psychology
