APPROACH

EZTakaful is the first Sharia approved digital direct-to-consumer Insurance brand in Malaysia. Tonic Digital was engaged to develop an online customer acquisition strategy for EZTakaful. The objective: generate a consistent increase applications month on month for EZTakaful's products.

DELIVERABLES

Through Tonic Digital's ongoing conversion rate optimisation techniques, EZTakaful achieved an increase in applications month-on-month for a 12 month period, delivering a 400% improvement in applications from initial engagement. By creating a truly integrated campaign between above the line and digital efforts, a high volume of enquiries were achieved in a quick period of time. Deliverables included:

  • Search engine optimisation
  • Google AdWords, display, & remarketing
  • Facebook & Instagram paid advertising
  • Email Marketing

Additional executions throughout the engagement included:

  • Multiple campaign and product launches
  • Landing page & advertising split testing
  • Social media and content strategy
  • Mobile app launch support

Increased applications by 400% in 60 days

 

RESULTS

Through Tonic Digital's ongoing conversion rate optimisation techniques, EZTakaful achieved an increase in applications month-on-month for a 12 month period, delivering a 400% improvement in applications from initial engagement.

As of 2015, EZTakaful has sold over 4,000 policies and has an in-force value of MYR3 million.

AWARDS

  • EZTakaful's success was recognised, with ReMark winning Asia Insurance Review Service Provider of the Year 2015

CLIENT TESTIMONIAL

  • Strategy that drives results with a focus on the bottom line
    Na Jia, CEO at ReMark International

PARTNERS

WORK WITH US

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