There is a sense of satisfaction that comes at the conclusion of our shopping escapes, and it’s not always just the shiny new purchase that affirms our behaviour.
When we set out on a journey to make a purchase, it’s not necessarily because we want that particular product or service, it’s because we have the intent to find a solution to a perceived pre-identified problem.
So where does our intent come from?
The nature of descriptive analytics provides an array of decision-making pitfalls for marketers. By developing an awareness around common decision traps, we can use our understanding of this process to make more balanced decisions.
In this article, we will reflect on the individual traps in the data-driven decision-making process, learn how to frame a problem so that we can use data to make better decisions, and understand the golden rules around decision-making pitfalls.
The use of voice search is past the early adopter phase and is growing faster than we can imagine. In fact, according to forecasts 50% of all searches will use voice by 2020.
Before we dig deeper into how the rise voice search will change the future of the digital marketing space, let’s look at the core differences between voice search and text search.
One of the biggest marketing challenges for not-for-profit organisations is being able to drive relevant traffic through their websites for services provided. Fortunately, Google offers free search advertising for non-profits which provides an excellent opportunity to be competitive in Google for a very low cost compared to private organisations.
Whether operating overseas or planning to expand your business into new regions, International SEO plays an integral role in establishing your brand as an industry leader in terms of relevant product and service line keywords. In this post, we explore the main ingredients for a successful International SEO strategy.
With developers pushing more than 1,000 apps to Apple’s App Store per day, competition in driving organic downloads has never been higher. App Store Optimisation (ASO) has become an essential step when releasing an app to maximise your audience.
ASO is the process of enhancing the visibility of a mobile app in an app store such (Google Play / iTunes) through optimisation techniques, similar to search engine optimisation (SEO).
Below are our recommended steps for executing ASO on your app.