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Author: Tonic Digital

Building an online presence for Not-For-Profits

Tuesday, 25 May 2021 by Tonic Digital
A high rise building with overflowing greenery

For the majority of not-for-profit (NFP) organisations, one of the consequences of COVID was the impact on service delivery. 

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  • Published in Not-For-Profit
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Communication in an age of misinformation

Thursday, 20 May 2021 by Tonic Digital
Busy New York Square with advertisments

We need to check our biases and assumptions and know our market, so our messaging has the best chance of cutting through.

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  • Published in Psychology, Workplace
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Changing the culture, changing the story

Wednesday, 12 May 2021 by Tonic Digital
Vibrant otherworldly pink trees

Cultures within organisations are often maintained by the accepted practices within the workplace as well as the dominant story of the organisation.

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  • Published in Not-For-Profit, Workplace
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The impact of Apple’s recent update on digital ads

Thursday, 06 May 2021 by Tonic Digital
Close up of an Apple mobile phone

On 26 April, Apple introduced its new privacy settings in the iOS 14 update.  A feature called App Tracking Transparency (ATT). 

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  • Published in Apps, marketing, Mobile
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Communicating in a segmented market

Thursday, 29 April 2021 by Tonic Digital
A street view of the sun setting in a city

Developing clarity in our messaging takes time and space to reflect on the unique characteristics of the audience at hand.

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  • Published in marketing, Workplace
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Where to hang your NFT?

Wednesday, 14 April 2021 by Tonic Digital

Finding hanging space for your recently purchased NFT artwork is not something you need to worry about, for your artwork will in all likelihood never need to be hung.

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  • Published in Data, News, Workplace
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Clarity communicating through confusion

Thursday, 25 March 2021 by Tonic Digital
Man looking out to Golden Gate Bridge

Communication in 2021 is more complex and multifaceted than any other time within the past 40 years, despite having an ever-increasing number of communication platforms available to us,

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  • Published in Workplace
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Building relationships

Tuesday, 09 March 2021 by Tonic Digital
Street view of a city

In the last article we considered the usefulness of using external experts to conserve the organisations, and our own energy so we can direct it to meet the mission and vision of the organisation. 

To engage with external experts effectively takes thought and a willingness to invest time and energy in establishing a solid foundation on which the on-going relationship can be built.

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  • Published in Workplace
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Thrive working at home

Monday, 08 March 2021 by Tonic Digital
Posters on grey wall above wooden desk in natural home office interior with plants and lamp

What an urgent and critical introduction to 2020! From the devastation of the Australian bushfires to the ongoing catastrophe of the global COVID-19 pandemic. It is like Mother Nature has forced us to stop and have a deep think about how we’ve been behaving. How do you make sense of what is happening on a global scale?

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  • Published in Wellbeing
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Conserving your organisations energy

Tuesday, 09 February 2021 by Tonic Digital
Forest being cut down, renewable resources

People are increasingly conscious of their energy use and consumption.  We are conscious of the need to reduce  energy, to conserve and use it  more effectively and efficiently.  Of course, in this, energy is the electricity, gas, or technology we use to power our homes and our workplaces, so we can maintain our lifestyle and our work.

However, energy is more than just the electricity or power it takes to generate the lighting, air conditioning and IT capability..  There is the human energy that is spent in achieving the mission and vision of the organisation.

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  • Published in Not-For-Profit, Wellbeing, Workplace
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