Previously, we have emphasised the importance of organisations having a policy on the ethics that guide their marketing. What are the ethical guidelines around nudging, particularly if it is for a client’s benefit?
Now is the time for businesses and brands to think and plan the memories we want to create for clients in 2022. Yes, 2021 has just finished and it is tempting to look back with nostalgia on the memories we have of the year that has gone. However, we need to be planning for the memories we want to create in 2022.
In April 2021, we wrote about the increasing awareness of NFT technology after Mike Winkelmann sold an NFT for artwork at an eye-watering $69 million. Since then, the use of NFTs has been expanding from the art world into areas unforeseen seven months ago.
The world of AI is here and impacting our lives and influencing decisions in ways we do not consider. The only attention we give to AI is when there is an exciting breakthrough that makes the news or we see a film with scenarios of an AI apocalypse, yet AI impacts us every day, from what we see on social media, to what ads pop up as we scroll through Instagram, to the speeding fine we receive. It is all determined by AI.