Emotional Intelligence and Trust
Trust is built over time through repeated interactions with each other. This is particularly true in the workplace.
- Published in Psychology, Wellbeing, Workplace
Not-For-Profit SEO and SEM
Many non-profit organisations take an S & P approach to their online presence. S & P refers to a strategy based on spray and pray principles.
- Published in Not-For-Profit, SEO
Customers, Critic or Coach?
Adam Ferrier has written a book with the catchy title of “Stop Listening to the Customer”. The title itself is worth purchasing the book to remind ourselves that the mantra, “the customer is always right,” is often…
- Published in Psychology, Wellbeing
Hyper-competition
How prepared are you for hyper-competition? Are you even aware it is a thing? A Forbes article listed changing business trends and hyper-competition as the first in a list of ten challenges business…
- Published in marketing
Humour
Business productivity is not often associated with laughter and humour. Humour occurs in the staff room, after hours or on weekends, rather than during work hours.
The Shift From Funnels to Flywheels
As leaders, it is often challenging to set aside time to reflect on what we can do to ensure we stay ahead of changing patterns and trends in B2B or B2C businesses. We know we should spend time reflecting…
- Published in marketing
Randomness and Creativity
Creativity requires discipline, routine, and a commitment to persevere through failure. Often in the heat of the creative moment, when inspiration and determination flower into an idea, concept or …
- Published in Design, Psychology
The Paradox of Choice
You come home mentally tired from your day, and you want to relax and watch a good series. You have finished your last series and need to choose a new one. You start with Netflix and flick through…
- Published in marketing, Psychology
Cognitive Dissonance
Cognitive dissonance is a psychological term used to describe the conflict and anxiety that can arise when we have contradictory views, thoughts, or ideas, and how we try to resolve the psychological tension.
- Published in marketing, Psychology
How obvious is your skeleton?
Weeks of relationship and rapport building, finding out about the client’s organisation and the challenges they face and laying the foundation to work with them can be undone with a poorly executed sales call. Depending on the length of your sales funnel, the weeks may well be a few months of effort and work that disintegrate in a phone call.
- Published in marketing, Psychology
