TONIC DIGITAL
We use data to draw the dots between metrics and buying behaviour to create insights-driven strategy
ABOUT
OUR APPROACH
Tonic Digital specialises in a combination of data-driven marketing and consumer behaviour principles to create advertising that is underpinned by metric insights and buying psychology. What does this mean for your business?
- Lower acquisition cost
- Higher qualified leads
- Increased sales
We work with an array of B2B, B2C clients across multiple industries and regions. Our team learns your business, deploys the correct channels, and drives your brand's communications to provide a demonstrable return on your investment.
ABOUT
OUR APPROACH
Tonic Digital specialises in a combination of data-driven marketing and consumer behaviour principles to create advertising that is underpinned by metric insights and buying psychology. What does this mean for your business?
- Lower acquisition cost
- Higher qualified leads
- Increased sales
We work with an array of B2B, B2C clients across multiple industries and regions. Our team learns your business, deploys the correct channels, and drives your brand's communications to provide a demonstrable return on your investment.
OUR PROCESS
OUR PROCESS
SERVICES
DATA ANALYTICS
We leverage your data via predictive modelling, prescriptive analysis, dashboards and more to drive deeper insights.
PERFORMANCE MARKETING
Acquire sales enquiries and high volumes of brand attention through insights-driven digital advertising.
OUR TEAM
We believe in the union of talent and work ethic. An intense commitment to quality and a unique culture allows us to build new business capability for valued clients. Diversity is our team's strength, bringing many different perspectives to clients’ challenges and opportunities.
The purpose-built team at Tonic Digital includes strategists, product specialists, psychologists, designers and artists – an inspired combination of business acumen, behavioural science, technical know-how and creativity.
BRENDAN COLLINS
Director
BComm. Marketing & Advertising
An award-winning practitioner with 10 years experience across APAC/Europe/US and a range of industries, from SME’s to NASDAQ listed companies.
Brendan started out as Senior Account Manager for the full-service digital marketing agency, Bang Digital, where he won and managed key accounts. In 2014 based in New York he was an integral part of ReMark International, consulting to a range of their clients including Farmers Insurance Group, MetLife, MDLIVE and EZTakaful Malaysia.
In 2015, working for the University of Western Australia (UWA), Brendan managed a highly successful student recruitment campaign spanning across seven countries in Asia, ensuring the University achieved a 920% return of investment.
In 2016 Brendan founded Tonic Digital.
DAMIEN PIECZARA
Performance Manager
BComm. Marketing & Advertising, MA International Management
Damien is a results-driven search marketing professional with over 8 years experience managing successful SEO and SEM campaigns for a large range of businesses in Australia, Europe and Asia.
After graduating from Curtin University with a Marketing & Advertising degree, Damien followed his passion by joining one of the top digital marketing agencies in Perth. Here, he spent six years managing diverse campaigns for the agency's key accounts.
Damien has also worked as a freelance SEO specialist, and gets great satisfaction helping both large organisations and SME's achieve their digital goals timely and efficiently.
LILIAN YEOW
Account Manager
B.A. Mass Communications, B.Sci. Psychology
Lilian is a dynamic creative with over 8 years experience producing polished communication design and art direction across publishing and digital media, having worked as an illustrator and digital designer across NFPs, digital agencies and consultancies. Lilian’s academic background in Mass Communications and Psychology is reflected in her work, as she strives to consistently deliver intelligent design that’s not only aesthetically stunning, but thoughtful, engaging and emotive.
Lilian’s passion, creativity and versatility has enabled her to bring striking designs to life across a range of industries and media, including creative direction and branding for charming boutique cafes and restaurants, UI/UX design for apps, and identity and campaign design for music festivals and international conferences.
VALERY SHERMAN
UX/UI DESIGNER
AdvDip Graphic Design
Valery brings a unique International influence to her designs, having worked in various industries across Europe and Australia. Executing designs specific to client needs, Valery creates original concepts that are underpinned with the fundamentals of user interface (UI) and user experience (UX) principles.
An artist at heart through her love of traditional oil painting, Valery brings an artistic nature to digital design, allowing for truly original work that supports client objectives whilst enhancing the brand.
With an Australian Graphic Design degree, Russian Art School background and over five years of professional design experience, Valery creates beautiful usable graphic design pieces.
ALICE YEOW
BEHAVIOURAL INSIGHTS & COMMUNICATION
B.A. (Hons) Communications & Cultural Studies, B.Sc. Psychology
Alice is a passionate communicator with over 10 years’ experience in academic research and professional writing. After graduating from Curtin University with a First-Class Honours degree in Communication and Cultural Studies, Alice worked as a sessional academic, analysing and reporting on developments in ‘selfie culture’ and emerging trends for women’s cosmetic surgery in global and digital contexts.
Aside from her interest in all things digital, Alice has a deep love for anything historical and unusual. She has written on topics such as East Asian horror cinema and representations of surgical bodies. She has also spoken at a number of international conferences including Crossroads (the world’s largest cultural studies conference at UNESCO Paris, 2013), the Asian Conference in Cultural Studies (Osaka, 2011) and Images of Whiteness (Oxford, 2011). With extensive experience in client- facing roles and multiple published papers, Alice has a proven track record in delivering standout advertising copy.
OUR TEAM
We believe in the union of talent and work ethic. An intense commitment to quality and a unique culture allows us to build new business capability for valued clients. Diversity is our team's strength, bringing many different perspectives to clients’ challenges and opportunities.
The purpose-built team at Tonic Digital includes strategists, product specialists, psychologists, designers and artists – an inspired combination of business acumen, behavioural science, technical know-how and creativity.
BRENDAN COLLINS
Director
BComm. Marketing & Advertising
An award-winning practitioner with 10 years experience across APAC/Europe/US and a range of industries, from SME’s to NASDAQ listed companies.
Brendan started out as Senior Account Manager for the full-service digital marketing agency, Bang Digital, where he won and managed key accounts. In 2014 based in New York he was an integral part of ReMark International, consulting to a range of their clients including Farmers Insurance Group, MetLife, MDLIVE and EZTakaful Malaysia.
In 2015, working for the University of Western Australia (UWA), Brendan managed a highly successful student recruitment campaign spanning across seven countries in Asia, ensuring the University achieved a 920% return of investment.
In 2016 Brendan founded Tonic Digital.
DAMIEN PIECZARA
Performance Manager
BComm. Marketing & Advertising
MA International Management
Damien is a results-driven search marketing professional with over 8 years experience managing successful SEO and SEM campaigns for a large range of businesses in Australia, Europe and Asia.
After graduating from Curtin University with a Marketing & Advertising degree, Damien followed his passion by joining one of the top digital marketing agencies in Perth. Here, he spent six years managing diverse campaigns for the agency's key accounts.
Damien has also worked as a freelance SEO specialist, and gets great satisfaction helping both large organisations and SME's achieve their digital goals timely and efficiently.
LILIAN YEOW
Account Manager
B.A. Mass Communications
B.Sci. Psychology
Lilian is a dynamic creative with over 8 years experience producing polished communication design and art direction across publishing and digital media, having worked as an illustrator and digital designer across NFPs, digital agencies and consultancies. Lilian’s academic background in Mass Communications and Psychology is reflected in her work, as she strives to consistently deliver intelligent design that’s not only aesthetically stunning, but thoughtful, engaging and emotive.
Lilian’s passion, creativity and versatility has enabled her to bring striking designs to life across a range of industries and media, including creative direction and branding for charming boutique cafes and restaurants, UI/UX design for apps, and identity and campaign design for music festivals and international conferences.
VALERY SHERMAN
UX/UI DESIGNER
AdvDip Graphic Design
Valery brings a unique International influence to her designs, having worked in various industries across Europe and Australia. Executing designs specific to client needs, Valery creates original concepts that are underpinned with the fundamentals of user interface (UI) and user experience (UX) principles.
An artist at heart through her love of traditional oil painting, Valery brings an artistic nature to digital design, allowing for truly original work that supports client objectives whilst enhancing the brand.
With an Australian Graphic Design degree, Russian Art School background and over five years of professional design experience, Valery creates beautiful usable graphic design pieces.
ALICE YEOW
BEHAVIOURAL INSIGHTS & COMMUNICATION
B.A. (Hons) Communication & Cultural Studies
B.Sc. Psychology
Alice is a passionate communicator with over 10 years’ experience in academic research and professional writing. After graduating from Curtin University with a First-Class Honours degree in Communication and Cultural Studies, Alice worked as a sessional academic, analysing and reporting on developments in ‘selfie culture’ and emerging trends for women’s cosmetic surgery in global and digital contexts.
Aside from her interest in all things digital, Alice has a deep love for anything historical and unusual. She has written on topics such as East Asian horror cinema and representations of surgical bodies. She has also spoken at a number of international conferences including Crossroads (the world’s largest cultural studies conference at UNESCO Paris, 2013), the Asian Conference in Cultural Studies (Osaka, 2011) and Images of Whiteness (Oxford, 2011). With extensive experience in client- facing roles and multiple published papers, Alice has a proven track record in delivering standout advertising copy.
About
A multi-award winning boutique consultancy dedicated to accelerating client growth through data-driven digital marketing
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