The purpose-built team at Tonic includes strategists, product specialists, designers and artists – an inspired combination of business acumen, consumer behaviour, digital/data know-how and creativity.
ABOUT
OUR APPROACH
We take data – your data, research data, social, web and analytics data – and harness, reshape and interrogate that information to deliver powerful marketing insights about your prospects, your customers and your markets.
Most importantly, we help you take those insights and turn them into ideas, creative and campaigns that deliver on your targets – whether that’s direct sales, lead generation, brand development or digital engagement.
About You
We work with a select group of clients across the For-Profit and NFP segments. If you’re looking for digital expertise, long-term growth and a long-term partnership, Tonic is the team for you.
ABOUT
OUR APPROACH
We take data – your data, research data, social, web and analytics data – and harness, reshape and interrogate that information to deliver powerful marketing insights about your prospects, your customers and your markets.
Most importantly, we help you take those insights and turn them into ideas, creative and campaigns that deliver on your targets – whether that’s direct sales, lead generation, brand development or digital engagement.
About You
We work with a select group of clients across the For-Profit and NFP segments. If you’re looking for digital expertise, long-term growth and a long-term partnership, Tonic is the team for you.
ABOUT
OUR APPROACH
We take data – your data, research data, social, web and analytics data – and harness, reshape and interrogate that information to deliver powerful marketing insights about your prospects, your customers and your markets.
Most importantly, we help you take those insights and turn them into ideas, creative and campaigns that deliver on your targets – whether that’s direct sales, lead generation, brand development or digital engagement.
About You
We work with a select group of clients across the For-Profit and NFP segments. If you’re looking for digital expertise, long-term growth and a long-term partnership, Tonic is the team for you.
TONIC DIGITAL
The For-Profit, NFP nexus
At Tonic we consciously seek a mix of Profit and NFP clients.
Why?
Firstly, we love helping organisations that make the world a better place as well as those making the lives of their customers better.
Secondly, the experience we get from working across the two sectors is good for us and the companies we serve. Market disciplines can make for-profit companies more efficient and more innovative. The power of ‘the mission’ means NFPs are both patient and deeply involved in the lives of their clients. Mix those attributes and you get better marketing – for everyone.
TONIC DIGITAL
The For-Profit, NFP nexus
At Tonic we consciously seek a mix of Profit and NFP clients.
Why?
Firstly, we love helping organisations that make the world a better place as well as those making the lives of their customers better.
Secondly, the experience we get from working across the two sectors is good for us and the companies we serve. Market disciplines can make for-profit companies more efficient and more innovative. The power of ‘the mission’ means NFPs are both patient and deeply involved in the lives of their clients. Mix those attributes and you get better marketing – for everyone.
TONIC DIGITAL
The For-Profit, NFP nexus
At Tonic we consciously seek a mix of Profit and NFP clients.
Why?
Firstly, we love helping organisations that make the world a better place as well as those making the lives of their customers better.
Secondly, the experience we get from working across the two sectors is good for us and the companies we serve. Market disciplines can make for-profit companies more efficient and more innovative. The power of ‘the mission’ means NFPs are both patient and deeply involved in the lives of their clients. Mix those attributes and you get better marketing – for everyone.
OUR PROCESS
OUR PROCESS
OUR SERVICES
DATA ANALYTICS
Data drives everything we do for our clients. We source widely – from internal channels, third parties and from our own deep analysis across web, Google and social. We then aggregate, validate and interrogate all that data to arrive at marketing insights that underpin creative content and drive decisions.
PERFORMANCE MARKETING
Every year we manage dozens of omni-channel campaigns for our clients and all campaigns are constantly optimised against their strategic objectives – whether it’s lead gen, engagement, brand metrics or advertising reach. We employ the principles and best practice of ‘test and learn’ to make sure your digital marketing operations are constantly fine-tuned for success.
STRATEGY
We use the data and insights we’ve gathered to help our clients build focused but flexible marketing strategies tuned to the needs of their business and their clients. Our insights and an expert, independent viewpoint can help organisations move beyond campaigns to build long-term customer strategies.
INTERNATIONAL MARKETING
Our multi-talented team share experience across a range of segments in Europe, Asia and North America. Each year we roll out more international campaigns for Australian clients who can see the growth potential in global markets. Our experience with translating media and message across different languages, cultures and market structures means we can deliver more effective digital marketing for growth focused clients.
CONTENT
Data and insights are only half the digital marketing toolkit. The art of digital marketing comes to life when you turn those insights into ideas, ads and campaigns that change client behaviour, drive sales and build brands. At Tonic, we produce award-winning work across design, copywriting, video, email, blogs and print. We even have our own sound production unit to help you harness the power of radio, podcasts and custom tracks.
OUR TEAM
We believe in the union of talent and hard work. An intense commitment to quality and a unique culture allows us to build new business capability for valued clients. Diversity is our team's strength, bringing many different perspectives to clients’ challenges and opportunities.
BRENDAN COLLINS
Director
BComm. Marketing & Advertising, Dip Data Analytics
An award-winning practitioner with 10 years experience across APAC/Europe/US and a range of industries, from SME’s to multinationals.
Brendan started out as Senior Account Manager for the full-service digital marketing agency, Bang Digital, where he won and managed key accounts. In 2014 based in New York he was an integral part of ReMark International, consulting to a range of their clients including Farmers Insurance Group, MetLife, MDLIVE and EZTakaful Malaysia.
In 2015, working for the University of Western Australia (UWA), Brendan managed a highly successful student recruitment campaign spanning across seven countries in Asia, ensuring the University achieved a 920% return of investment.
In 2016 Brendan founded Tonic Digital.
DAMIEN PIECZARA
Performance Manager
BComm. Marketing & Advertising, MA International Management
Damien is a results-driven search marketing professional with over 8 years experience managing successful SEO and SEM campaigns for a large range of businesses in Australia, Europe and Asia.
After graduating from Curtin University with a Marketing & Advertising degree, Damien followed his passion by joining one of the top digital marketing agencies in Perth. Here, he spent six years managing diverse campaigns for the agency's key accounts.
Damien has also worked as a freelance SEO specialist, and gets great satisfaction helping both large organisations and SME's achieve their digital goals timely and efficiently.
JESSICA LANE
Performance Specialist
BComm Marketing and Management
Jessica is a data driven digital marketing specialist with over 3 years experience across a diverse number of large clients in both Australia and New Zealand. She has delivered great results for her clients with two of her campaigns winning B&T awards in 2020.
She enjoys working on a diverse portfolio of clients where she thrives in performance, data driven campaigns and analysis. Currently, Jessica resides in Melbourne after moving from Perth after her studies at UWA
KEZIA ALBORES
Creative Services
Diploma of Graphic Design
Kezia is a natural visual communicator, seamlessly blending technical and analytical skills with creative solutions. Drawing on over 7 years of experience in agency, freelance and in-house design, as well as her foundations in the arts, she has a versatile approach to designing for print, media and web.
Kezia’s affection for all things creative has seen her collaborate successfully on a wide range of projects, including producing compelling designs for branding and marketing campaigns, eCommerce, social media, and unique print projects. Her creative work has also been published and exhibited locally in Western Australia.
OUR TEAM
We believe in the union of talent and work ethic. An intense commitment to quality and a unique culture allows us to build new business capability for valued clients. Diversity is our team's strength, bringing many different perspectives to clients’ challenges and opportunities.
BRENDAN COLLINS
Director
BComm. Marketing & Advertising
Dip Data Analytics
An award-winning practitioner with 10 years experience across APAC/Europe/US and a range of industries, from SME’s to multinationals.
Brendan started out as Senior Account Manager for the full-service digital marketing agency, Bang Digital, where he won and managed key accounts. In 2014 based in New York he was an integral part of ReMark International, consulting to a range of their clients including Farmers Insurance Group, MetLife, MDLIVE and EZTakaful Malaysia.
In 2015, working for the University of Western Australia (UWA), Brendan managed a highly successful student recruitment campaign spanning across seven countries in Asia, ensuring the University achieved a 920% return of investment.
In 2016 Brendan founded Tonic Digital.
DAMIEN PIECZARA
Performance Manager
BComm. Marketing & Advertising
MA International Management
Damien is a results-driven search marketing professional with over 8 years experience managing successful SEO and SEM campaigns for a large range of businesses in Australia, Europe and Asia.
After graduating from Curtin University with a Marketing & Advertising degree, Damien followed his passion by joining one of the top digital marketing agencies in Perth. Here, he spent six years managing diverse campaigns for the agency's key accounts.
Damien has also worked as a freelance SEO specialist, and gets great satisfaction helping both large organisations and SME's achieve their digital goals timely and efficiently.
JESSICA LANE
PERFORMANCE SPECIALIST
BComm Marketing and Management
Jessica is a data driven digital marketing specialist with over 3 years experience across a diverse number of large clients in both Australia and New Zealand. She has delivered great results for her clients with two of her campaigns winning B&T awards in 2020.
She enjoys working on a diverse portfolio of clients where she thrives in performance, data driven campaigns and analysis. Currently, Jessica resides in Melbourne after moving from Perth after her studies at UWA.
KEZIA ALBORES
CREATIVE SERVICES
Diploma of Graphic Design
Kezia is a natural visual communicator, seamlessly blending technical and analytical skills with creative solutions. Drawing on over 7 years of experience in agency, freelance and in-house design, as well as her foundations in the arts, she has a versatile approach to designing for print, media and web.
Kezia’s affection for all things creative has seen her collaborate successfully on a wide range of projects, including producing compelling designs for branding and marketing campaigns, eCommerce, social media, and unique print projects. Her creative work has also been published and exhibited locally in Western Australia.
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