TONIC DIGITAL
We use data to draw the dots between metrics and buying behaviour to create insights-driven marketing
ABOUT
OUR APPROACH
Tonic Digital specialises in using a combination of data-driven marketing and consumer behaviour principles to create advertising that is underpinned by metric insights and buying psychology. What does this mean for your business?
- Lower acquisition cost
- Higher qualified leads
- Increased sales
We work with an array of B2B, B2C clients across multiple industries and regions. Our team learns your business, deploys the correct strategy, and drives your brand's communications to provide a demonstrable return on investment.
ABOUT
OUR APPROACH
Tonic Digital specialises in using a combination of data-driven marketing and consumer behaviour principles to create advertising that is underpinned by metric insights and buying psychology. What does this mean for your business?
- Lower acquisition cost
- Higher qualified leads
- Increased sales
We work with an array of B2B, B2C clients across multiple industries and regions. Our team learns your business, deploys the correct strategy, and drives your brand's communications to provide a demonstrable return on investment.
OUR PROCESS
OUR PROCESS
SERVICES
DATA ANALYTICS
We leverage your insights via descriptive dashboards, predictive analysis and prescriptive analytics to extract value for better decision-making.
PERFORMANCE MARKETING
Acquire sales enquiries and high volumes of brand attention through insights-driven digital advertising.
OUR TEAM
We believe in the union of talent and work ethic. An intense commitment to quality and a unique culture allows us to build new business capability for valued clients. Diversity is our team's strength, bringing many different perspectives to clients’ challenges and opportunities.
The purpose-built team at Tonic Digital includes strategists, product specialists, psychologists, designers and artists – an inspired combination of business acumen, behavioural science, technical know-how and creativity.
BRENDAN COLLINS
Director
BComm. Marketing & Advertising, CRS Business Analytics
An award-winning practitioner with 10 years experience across APAC/Europe/US and a range of industries, from SME’s to NASDAQ listed companies.
Brendan started out as Senior Account Manager for the full-service digital marketing agency, Bang Digital, where he won and managed key accounts. In 2014 based in New York he was an integral part of ReMark International, consulting to a range of their clients including Farmers Insurance Group, MetLife, MDLIVE and EZTakaful Malaysia.
In 2015, working for the University of Western Australia (UWA), Brendan managed a highly successful student recruitment campaign spanning across seven countries in Asia, ensuring the University achieved a 920% return of investment.
In 2016 Brendan founded Tonic Digital.
DAMIEN PIECZARA
Performance Manager
BComm. Marketing & Advertising, MA International Management
Damien is a results-driven search marketing professional with over 8 years experience managing successful SEO and SEM campaigns for a large range of businesses in Australia, Europe and Asia.
After graduating from Curtin University with a Marketing & Advertising degree, Damien followed his passion by joining one of the top digital marketing agencies in Perth. Here, he spent six years managing diverse campaigns for the agency's key accounts.
Damien has also worked as a freelance SEO specialist, and gets great satisfaction helping both large organisations and SME's achieve their digital goals timely and efficiently.
LILIAN YEOW
Account Manager
B.A. Mass Communications, B.Sci. Psychology
Lilian is a dynamic creative with over 8 years experience producing polished art direction and communication design across publishing and digital media, having worked as an illustrator and digital designer across NFPs, agencies and consultancies. Lilian’s academic background in Mass Communications and Psychology is reflected in her work, as she strives to consistently deliver intelligent design that’s not only aesthetically stunning, but thoughtful, engaging and emotive.
Lilian’s passion, creativity and versatility has enabled her to bring striking communications to life across a range of industries and media, including art direction and branding for SMEs, UI/UX design for apps, and identity and campaign design for music festivals and international conferences.
STEPHANIE SAMUELS
COPYWRITER
Diploma of Construction (Building)
Stephanie writes clear, concise and engaging copy that resonates with audiences, and she believes diligent research is the key to her success.
With a background in marketing, Stephanie is driven to create a voice that is aided by a combination of holistic marketing principles and storytelling, producing language that audiences resonate with.
In the last three years, she has produced copy for press advertising, digital advertising, social media, and website content across a broad range of topics and industries.
SAMMI THO
UX/UI DESIGNER
B.A. Creative Advertising and Graphic Design
Sammi is a talented designer with extensive experience in print, branding and signage. Graduating with a Bachelor of Arts, majoring in Creative Advertising and Graphic Design, Sammi brings passion and enthusiasm to her designs.
As a bilingual speaker of Mandarin and English, Sammi has experience in connecting and creating localised designs across Australia and Asia.
OUR TEAM
We believe in the union of talent and work ethic. An intense commitment to quality and a unique culture allows us to build new business capability for valued clients. Diversity is our team's strength, bringing many different perspectives to clients’ challenges and opportunities.
The purpose-built team at Tonic Digital includes strategists, product specialists, psychologists, designers and artists – an inspired combination of business acumen, behavioural science, technical know-how and creativity.
BRENDAN COLLINS
Director
BComm. Marketing & Advertising
CRS Business Analytics
An award-winning practitioner with 10 years experience across APAC/Europe/US and a range of industries, from SME’s to NASDAQ listed companies.
Brendan started out as Senior Account Manager for the full-service digital marketing agency, Bang Digital, where he won and managed key accounts. In 2014 based in New York he was an integral part of ReMark International, consulting to a range of their clients including Farmers Insurance Group, MetLife, MDLIVE and EZTakaful Malaysia.
In 2015, working for the University of Western Australia (UWA), Brendan managed a highly successful student recruitment campaign spanning across seven countries in Asia, ensuring the University achieved a 920% return of investment.
In 2016 Brendan founded Tonic Digital.
DAMIEN PIECZARA
Performance Manager
BComm. Marketing & Advertising
MA International Management
Damien is a results-driven search marketing professional with over 8 years experience managing successful SEO and SEM campaigns for a large range of businesses in Australia, Europe and Asia.
After graduating from Curtin University with a Marketing & Advertising degree, Damien followed his passion by joining one of the top digital marketing agencies in Perth. Here, he spent six years managing diverse campaigns for the agency's key accounts.
Damien has also worked as a freelance SEO specialist, and gets great satisfaction helping both large organisations and SME's achieve their digital goals timely and efficiently.
LILIAN YEOW
Account Manager
B.A. Mass Communications
B.Sci. Psychology
Lilian is a dynamic creative with over 8 years experience producing polished art direction and communication design across publishing and digital media, having worked as an illustrator and digital designer across NFPs, agencies and consultancies. Lilian’s academic background in Mass Communications and Psychology is reflected in her work, as she strives to consistently deliver intelligent design that’s not only aesthetically stunning, but thoughtful, engaging and emotive.
Lilian’s passion, creativity and versatility has enabled her to bring striking communications to life across a range of industries and media, including art direction and branding for SMEs, UI/UX design for apps, and identity and campaign design for music festivals and international conferences.
STEPHANIE SAMUELS
COPYWRITER
Diploma of Construction (Building)
Stephanie writes clear, concise and engaging copy that resonates with audiences, and she believes diligent research is the key to her success.
With a background in marketing, Stephanie is driven to create a voice that is aided by a combination of holistic marketing principles and storytelling, producing language that audiences resonate with.
In the last three years, she has produced copy for press advertising, digital advertising, social media, and website content across a broad range of topics and industries.
SAMMI THO
UX/UI DESIGNER
B.A. Creative Advertising & Graphic Design
Sammi is a talented designer with extensive experience in print, branding and signage. Graduating with a Bachelor of Arts, majoring in Creative Advertising and Graphic Design, Sammi brings passion and enthusiasm to her designs.
As a bilingual speaker of Mandarin and English, Sammi has experience in connecting and creating localised designs across Australia and Asia.
About
A multi-award winning boutique consultancy dedicated to accelerating client growth through data-driven digital marketing
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